From the American Prospect:
We didn't need a lesson in how good the right is in kicking up these dust storms, because they've done it so many times before. It's a very simple formula: take some incident or person who can embody something you want people to believe about the left (elitists, scary black people, etc.); put it into heavy rotation on Fox and conservative radio; immediately begin screaming that the liberal mainstream media are ignoring this vital story; watch while the mainstream media pick up the story to prove they really aren't liberal. Rinse, repeat. It works pretty much every time.