Update 10/10/09: Twitter trending topics as of 10:36 am Central (It's been bumping around the top 10 for 18 hours or so)
Update 10/11/09: Google knows. Adam is the top suggestion when you search just "ad":
I wonder if, before 2010 is over, Google will return "Adam Lambert" with merely an "a" in the search box.
Greg Wells is a musician and Grammy nominated record producer and mixer  based in Los Angeles. Wells has produced, mixed and written hits with Katy Perry, OneRepublic, Mika, Pink, Colbie Caillat, Jamie Cullum, Deftones, Otep, The Veronicas, Jessie Baylin, Rufus Wainwright, Kyosuke Himuro and Gerard Way of My Chemical Romance, Creeper Lagoon, Natasha Bedingfield, Team Sleep, Jars of Clay, Anna Waronker, Hilary Duff, Hanson, Latin popstar Belinda, and the Count Basie Orchestra.
Wells produced Katy Perry's #1 hit "Waking Up In Vegas", producing four songs and co-writing two on the hit album One of the Boys including "UR So Gay". Wells wrote Kelly Clarkson's hit single "I Do Not Hook Up" with Katy Perry and Kara DioGuardi which peaked at #8 on the US top forty, as well as writing/producing a track on the deluxe version of Pink's latest record Funhouse.
Wells produced the "'Apologize" remix by Timbaland and the original version by OneRepublic making it one of the most successful selling and charting songs of the decade. With sales of over 4.3 million digital downloads in the US alone, "'Apologize" is now the second-highest legally downloaded song in US digital history.
Update II (10/13/09); Adam is going to perform live at the American Music Awards on Nov. 22. There will be fire and dancers.
Update III (10/13/09): We learn today from an interview that Lyndsay Parker does with Rob Cavallo (producer for TFM) that Adam can sing every note that a guitar can play (4 octaves; 5 E's, I believe).
Update (10/15/09): How big a deal is Adam about to be? He kissed his boyfriend Drake Tuesday night in the midst of paparazzi and press all over the world is covering it. Iceland here and Peru here, for example, both posted at livejournal.com/hooplamagnet. Thanks to our friend Asta for the Iceland story. So either Adam is poised for a global career the likes of which we've never quite seen before or the entire world is starved for pics of beautiful boys kissing.