Earlier this evening, Adam posted an announcement on his official fansite that he'd like fans to make donations to a charity in lieu of sending him birthday gifts. The charity he selected this time is charity : water that funds clean drinking projects (wells and so forth) in areas lacking clean drinking water.
In honor of this being his 29th birthday, he set the goal amount at $29,000 to be raised over 85 days.
In under 6 hours, his fans donated . . . [drum roll] . . . more than $29,000 dollars.
This was accomplished without any distribution of a press release and no announcement on Twitter.