VW commercials

I'm not a big commercial watcher (thank you TiVo and Scooter, what are you WAITING for?!?!) but I LOVE the new series of VW commercials. If you haven't seen them, here is one:

on the engineering tip

I think the appeal for me is the whole German TV / "Sprockets" ("touch my monkey - TOUCH MY MONKEY".... "I'm as happy as a little girl") feel to it.